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Heartland Retail Sales Reporting Metrics Explained
Heartland Retail Sales Reporting Metrics Explained
Brian Curtis avatar
Written by Brian Curtis
Updated over a week ago

Sales Metrics

All Sales metrics can be expressed either in terms of Source Sales or Location Sales. If you're not sure which to use, read this article.

  • Net Sales: Gross Sales, less Markdowns and Gross Returns.

  • Net Qty Sold: Gross Qty Sold less Gross Qty Returned.

  • Net Item Sold Cost: This is Cost of Goods Sold ( COGS ). It is the average cost your business paid for the items sold at the time of sale, not including other costs like freight.

  • Net Markdowns: Total discounts on items sold, calculated as the difference between the item's Original Price and the selling price. If the item did not have an Original Price, it is calculated as the difference between the item's Current Price and the selling price. If you have returns, the markdown from that return, will be included in this Net Markdown number.

  • Gross Margin: Net Sales less Net Item Sold Cost.

  • Gross Margin Ratio: Gross Margin divided by Net Sales.

  • Sold Margin: Gross Sales less Net Item Sold Cost, excluding Returns.

  • Sold Margin %: Sold Margin divided by Gross Sales.

  • Gross Sales: Total dollars taken in retail sales. The item's Original Price is used when present and Current Price is used when Original Price is not present.

  • Gross Qty Sold: Total number of items sold.

  • Gross Returns: Total original retail dollars returned by a customer. This is gross, it does not include markdowns. Return markdowns are included in Net Markdowns. As an example, if a customer purchases a $100 item for $80 and then returns that items, the Gross Return would be $100 and the $20 markdown would be included in Net Markdowns.

  • Gross Qty Returned: Total number of items returned.

  • # of Items (Item Count): Total number of unique items sold in a period.

  • # of Customers (Customer Count): Number of unique customers entered on transactions. Leaving the customer field blank will count as only one customer no matter how many transactions are rung.

  • # of Transactions (Transaction Count): Total number of transactions processed, including tickets and sales orders.

  • Average Transaction Value: Net Sales divided by # of Transactions.

  • Average Unit Price: Net Sales divided by Net Qty Sold.

  • Units Per Transaction: Net Qty Sold divided by # of Transactions.

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