Question:

What is a Sales Plan and why is it useful for a Retail business?

Answer:

A sales plan is a document that lays out a business plan for reaching expected sales results in a specified time period. A sales plan makes it possible for everyone to see the daily/weekly/monthly goals, share in reaching the same overall objectives and work on the same business plan to achieve them.

Typically it includes:

Specific sales and performance goals for a specific time period. The specific actions for achieving those set goals. The means and activities required to meet those actions.